Barcelona / Global

9+ years / 100+ brands
end-to-end leadership

Portrait of Victoria Dor in profile
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Victoria
Dor

[ Marketing Lead ]

I lead ambitious campaigns, build the teams behind them and turn strategy into work people notice.

Have a project in mind or need a clearer direction? Let’s talk.

[ 2017–2026 ]

[ About ] Big ideas need more than a deck

I know how
to make big ideas
happen.

[ What I Make Happen ]

Integrated campaigns, creator marketing, social-first launches and special projects built to be noticed.

[ Strategy Consulting ]

1:1 sessions for founders, marketers, managers and teams who need a sharper direction before the next move.

[ Who I Do It For ]

Global brands, bold founders, agencies and fast-moving teams with ideas too ambitious for ordinary execution.

[ Why It Works ]

I turn the brief into a clear direction, build the right team and own every moving part until it lands.

[ Experience ] Built, led, delivered

01

XO Agency

Head of Special Projects

02

Cédo Digital

Co-founder & CEO, Europe

03

Matreshka Digital

Co-founder & Account Director

04

Independent

Marketing & Project Lead

[ Clients ] 50+ brands

[ from global names to emerging players ]

NikeCoca-ColaGivenchyPaco RabannePepsiLay’sRexonaKiaUniversal MusicMaybellineNYX Professional MakeupAbercrombie & Fitch

[ Work ] Culture / Creators / Results

01 / Givenchy

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Givenchy/ TikTok campaign

Luxury,
made native.

I turned Givenchy’s fragrance world into creator-first TikTok content made to be watched, saved and recreated.

7M+ reach / +42% ER / +18% CTR

2K+ creator videos

My role / Creative strategy · creator casting · campaign leadership

02 / CR7 Fragrances

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CR7 Fragrances/ Instagram PR campaign

Influence
that converted.

I led a 19-creator campaign that turned CR7’s lifestyle world into content, reach and measurable sales.

18M+ reach / +28% ER

+22% sales / 19 creators

My role / Influencer strategy · campaign leadership · content direction

03 / Nike

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Nike/ Fall Collection

Global brand.
Local pulse.

I translated Nike’s fall collection into Creemer’s creative language, keeping the campaign culturally sharp and unmistakably Nike.

500K+ reach / +25% ER

My role / Creative adaptation · production leadership · campaign delivery

04 / Paco Rabanne

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Paco Rabanne/ Phantom + 1 Million

Fragrance,
beyond the feed.

I connected creator storytelling, NFT innovation and retail activations to take Phantom and 1 Million from content into culture and commerce.

5M+ reach

+25–30% ER

My role / Influencer strategy · creative concept · campaign leadership

[ Contact ] Barcelona / Global

Bring the
ambition.

Have a role, campaign or collaboration in mind? Bring the ambition. I’ll bring the direction.

toriymedia@gmail.comLinkedInInstagramWhatsApp